Integrated & interactive communication
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Definition
Integrated and interactive communication makes use of the new media (Internet, mobile) and focuses on dialogue with the customer. It allows for feedback communication and other actions through the same channel.
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Case studies
Nadchodzi4 Open page Download PDF
Eurofun Open page -
Possible channels of communication
new media (Internet, mobile), BTL (events, POS itd.), ATL (radio, press, TV), ambients, buzz i viral marketing.
We desire to create integrated and interactive communication, irrespective of the medium – through the Internet, mobile phones, TV, outdoor, BTL or POS. We assume that everything can be interactive and everything can go on together very well, and the true foundation is to find an umbrella idea, around which we build the entire communication. Such communication will be coherent and integrated, and it will also involve the customer. This is our goal and this is what we want to do for our customers.
Since people began to leave virtual world relations for real world relations, they began to have the same expectations towards the real world that they had had towards the virtual world – the similar way of communication, interaction, dialogue. We noticed such a trend and this is why we made our bet on marketing 2.0, i.e. a kind of marketing that involves the customer and makes him respond. At the same time, we commit and promote the customer – we make him go from interaction towards action. Such a response from the customer is what matters most for us. We also believe that as an agency whose origins lie in the new media, in typically interactive media, we can conduct such communication with the customers of our Clients in a much better way.
Our agency renders services in marketing 2.0, i.e. a kind of marketing that involves the customer and makes him respond. This gives an opportunity to win true brand ambassadors.
In spite of the fact that we have been doing integrated and interactive communication activities for a long time now, we have positioned ourselves so far as a new media advertising agency. At present, we want to tell the world that what we do is integrated communication, which involves both the new media and ATL or BTL, without limiting ourselves to any types of media. We want to emphasise our extensive expertise, and thus the extension of the name and strengthening of our team. FFC is created both by people with experience in interactive communication related strictly to the Internet and people with expertise in BTL or ATL interactive communication. The significant strengthening of both Client Service and Creation departments by senior staff, and strengthening of the technical department as well.